Igor
Safonov

Product designer with over 15 years of experience focused on regulated, compliance-heavy domains. I lead research, code prototypes, and create systems that scale. Building an AI assistant for Latvian tax law on weekends. Riga-based; need visa sponsorship for on-site UK/EU roles.

hi@igorsafonov.com

Igor Safonov

Case studies

Legal Tech

Aktyon Regulatory Feed Redesign

Built a design system for the front pages of 14 legal-reference products to spotlight critical updates

+7% subscription renewals

2x annual sales growth

+4pp NPS

HR TECH • ATS

Crafting Funnel Analytics That Actually Help

At Huntflow, I designed a thorough funnel report translating complex recruitment data into a clear, actionable dashboard for diagnosing bottlenecks and reducing time-to-hire

Best-in-class report

Loved by users, C-suite and sales

Case study is coming soon

HR TECH • ATS

Scaling Enterprise Features at Huntflow

For 18 months I led product design for enterprise features, creating essential infrastructure that helped Huntflow attract and retain enterprise clients

New enterprise clients

18% of users hire with video

-21% overall support tickets

Grew design team from 1 → 5

Case study is coming soon

NGO

Donation System
0 → €1M at Helpdesk

Led the product and design for modular donation platform from scratch, enabling donors in Eastern Europe to support Ukraine through locally-preferred payment methods

€1.2M+ donations for Ukraine

€80K in tips

–1.5% in processing costs

conversational support

Making Helpdesk's Knowledge Base Make Sense

Led knowledge base redesign at Helpdesk Media, enhancing search accuracy and usability, boosting volunteer efficiency and improving support

+21% search usage

Exceptional user feedback

Collaboration

I’m a strong advocate for meaningful cross-functional work. I partner closely with sales, support, marketing, and analysts to design with business context and a deep understanding of users.

at hunflow

Set up a process where product designers work as one team with Sales, Support, and Marketing.

With the CEO, CTO, and PM, made complex feature delivery predictable and on-schedule.

Kept improving collaboration with Engineering, cutting revisions down to two rounds

at helpdesk

Built collaboration workflows from scratch with Engineering, Support agents, Content, and Marketing.

Set clear expectations for working with content designers, balanced their workload, and cut down on last-minute tasks

Worked closely with content teams to tell fresh, engaging stories and reach a bigger audience on social.

Leadership

I help designers grow in their craft, build healthy culture of collaboration, and set up simple processes that lift quality

Led and mentored teams of up to 5 designers

Hired a total of 9 designers across several companies

Created a clear design workflow and playbook at Huntflow and Helpdesk

Ran weekly design reviews and 1-on-1s, helping designers achieve their goals and cutting re-work

About me

I’m Igor, a product designer and leader working in rule-heavy fields like legal and HR, where usage of AI can make our life far easier. I live in Riga, Latvia with my wife, daughter, and three cats. Love nerdy cooking and everything outdoors.

In my free time I build Kodekss, a free AI tool that helps Latvian micro-business owners understand tax law.

Open to a new full-time role within EU/UK, need a visa to work outside of Latvia. If you’re hiring or just want to chat, drop me a line.